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When it was released in March 2006, "Hustlin'" became an instant hit, peaking at #11 on U.S. However, it was Jay-Z who eventually nabbed the deal with him, taking Slip-n-Slide under a contract with his Def Jam label. Diddy's Bad Boy Records to Irv Gotti's The Inc., they all wanted the right to the talented rapper. It was not until 2006 that he became a solo artist, penning the song "Hustlin'" that amazingly created a biding war between record executives. Ross also received a promotion when he was frequently brought along in Trick Daddy's concerts. He was frequently made a featured guest either in an artist's album or mixtapes. With the new recording house, Roberts who was by then known as Rick Ross, became acquainted to Hip-Hop heavyweights like Trick Daddy and Trina. It was, however, beyond his expectation that Slip-n-Slide Records also took notice of his talent and signed him immediately.
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During the '90s, Roberts formed a rapping group called Carol City Cartel that later on led him to being signed to a small label Suave House Records that was also the home of 8Ball & MJG. and Tupac Shakur swept the nation with their hits. He grew up in thick influence of rap culture where artists like Notorious B.I.G. The Haitian rapper was born William Roberts on Januand raised in the impoverished area of Carol City, Florida. Once only an artist frequently featured in songs, Rick Ross stepped up into the spotlight as the lead man.